Ep 14 | This Little Piggy Went To Market

In this episode, Angus and Pete delve into the different stages of activity required when building a new CX or Customer Engagement practice. The discussion focuses on the activities in the early stages of the process. They examine the importance of understanding the reseller-vendor relationship, and the various commercial models that can be employed. The conversation also covers billing expectations, onboarding processes, and how you should build your market offering so that you can sell successfully.

Takeaways

• Building a go-to-market capability requires a structured approach.
• Understanding vendor relationships is crucial for successful engagement.
• Commercial models can vary and impact profitability and operational models.
• Legal and billing processes should be prioritized early in the process.
• Successful onboarding is essential for enabling sales teams effectively.
• Sales enablement involves educating and motivating the sales force.
• Deployment is not just about launching a product but also about driving adoption.
• A two-way relationship with your vendor of choice is key to success in the cloud service model.

Keywords

customer engagement, go-to-market strategy, vendor relationships, commercial models, pricing strategies, billing, onboarding, sales enablement, deployment, customer experience