Ep 11 | EMEA? Why isn't it like the USA?

In this episode of the Angus and Pete Show, the hosts explore the intricacies and the differences between the EMEA and US Customer Engagement and CX markets. They discuss cultural complexities, regulatory challenges, and effective actions for entering the EMEA market. The conversation emphasizes the importance of understanding local nuances and building trust in diverse markets, while also providing key takeaways for businesses looking to expand their reach.

Takeaways

• The EMEA market is significantly different from the US market.
• Cultural and linguistic diversity in EMEA complicates customer engagement.
• Regulatory challenges vary greatly across EMEA countries.
• Go-to-Market strategies must be tailored to local markets.
• Building trust and long-term relationships is crucial in EMEA.
• Understanding local customs and practices is essential for success.
• Experience and local knowledge are invaluable when entering new markets.
• The importance of working within local regulations and conventions.
• The best way to learn is to experience EMEA in person.

Keywords

customer engagement, EMEA, US market, cultural complexities, regulatory challenges, sales strategies, customer experience, podcast, Angus and Pete Show